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: Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers (Audible Audio Edition): Bridget Brennan, Vanessa Daniels, . This is the thought of Bridget Brennan, author of the well renowned novel Why She Buys: The New Strategy for Reaching the World’s Most. Professional Speaker on Marketing and Selling to Women.

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I wonder what she would change: Marketing to the Millennial Woman. Inspired by Your Browsing History.

Why She Buys

Women grow up within a culture of their own gender, which is often invisible to men. Incredibly valuable for anyone wanting to connect with female consumers- and dare I say for men who really want to have more of a sense of what appeals to women in general,and that’s valuable knowledge to have Full book review on my blog Women are the engine of the global economy, bridge 80 percent of consumer spending in the United States alone.

Outdated but still useful. This book was recommended by one of the male speakers at the Texas Package Store Association for liquor store owners in the state of Texas. Taking her approach will be something I will try to implement as the formula works for me and I recommend that if you have products reaching out to the women gridget the world, you read it too.

These global shifts are brennwn beginning to be tapped by businesses, and learning about them can provide you with an invaluable blueprint for long-range planning.

Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers

Add all three to Cart Add all three to List. Negatives The only negative is that I would have preferred a global perspective on the female consumer market.

I love the way she did her Notes bibliography page in the back much simpler and less distracting than the usual way but all the pertinent info is there. Hey, Whipple, Squeeze This: There are a substantial number of people who shop to fill a void left by distant parents or a distant husband.


Another of the books I’ve been reading to become better at my job. Yet some companies just don’t seem to get it. A very interesting study of why women purchase what they purchase, what they expect out of a consumer experience, and what marketing appeals to them. Jul 25, Courtney Smith rated it liked it Shelves: If your product targets a women audience, or you want it to, you have to read this book first. It is a must read for marketers, brand managers, advertisers, men and women. I managed to extract out at least a few ideas If you’re a guy and you think you control the bucks in your houseguess again fellas!

If you are looking to stand out from the crowd of thousands of products targeting women, this book can help you to greatly differentiate your product at the shelves.

This book clues marketers into everything from gender differences to a typical day in the life of a woman to the top ten rules about female consumers. The author gives tons of practical advice, which makes this book a “must read” for any man or woman who might be discounting her female intuition in her business decisions in the advertising and PR biz.

Auto industry, to quote a mechanic, “that’s your problem right there. If the consumer economy had a sex, it would be female. I like the point introduced here that businesses should be keen to understand the needs of the female consumer before marketing anything to her. Ships from and sold by Amazon. It’s such a simple fact, but true. Bridget addresses that from the off and then gives many examples of why.

A good read for men – and women too – who want to understand a little more just how to reach the gender that’s so influential in the marketplace. Mar 08, Budd Margolis rated it liked it. Oct 12, Jean rated it it was amazing. It is not worth your time at all. Within my own industry and store – a retail book unit — males and females shop equally, with woman tipping the balance a bit in favour for their own or family-oriented shopping more often than males but the service model is very responsive to them because they ask for direction or assistance more often and welcome or ask for reading suggestions more readily.


So many of the examples where they got it right, my wife shops at and none of these companies take her for granted as she will not stop until she knows she is getting value.

Why She Buys by Bridget Brennan | : Books

I liked the example of the “ugly Snugli” – men didn’t realize that an ugly baby carrier wouldn’t sell. I think I was the wrong audience for brennqn book. I’d recommend this book for insights into marketing to women, and for women interested in learning how marketing to them works. Page 1 of 1 Start over Page 1 of 1.

It seems pretty obvious that companies need to pay attention to women, who make many of the household purchases and influence scors of others. I managed to extract Typical of practically every business book I’ve read — interesting title, about 5 pages of insight scattered among pages of random assertions, truisms, anecdotes, and general “duh!?!